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Founder • Creative Strategist • Marketer • Journalist • Entrepreneur

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Reginald D. Dominique is an Atlanta-based business professional, marketing strategist, creative storyteller, and entrepreneur with more than 15 years of experience spanning marketing, digital media, communications, public relations, content creation, journalism, and brand development.

 

A lifelong creative with a passion for culture, storytelling, and meaningful experiences, Reginald brings a unique combination of strategic business thinking and creative execution to everything he builds—including RĒAUX | LUXĒ Candle & Co.​

 

His journey began in media and entertainment, where an internship with Music World Entertainment under Mathew Knowles introduced him to the world of professional marketing and public relations. That experience became the catalyst for Perfect Publicity, the marketing and public relations company Reginald founded in 2009.

 

What began as an effort to help a friend grow their visibility evolved into a multifaceted communications and marketing venture. Over the years, Reginald has worked across media, hospitality, entertainment, corporate environments, and digital platforms, developing campaigns, creating content, building brands, and helping organizations connect with their audiences in meaningful ways.

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EDUCATION + EXCELLENCE

Reginald earned his Bachelor of Arts in Telecommunications, with a minor in Journalism, from Texas Southern University, where he developed the foundation for his career in media, communications, and storytelling.

 

He later expanded his business expertise at Clark Atlanta University School of Business, earning his Master of Business Administration (MBA) with a focus on Marketing and Global Brand Strategy.

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His academic journey reflects the same philosophy that has guided his professional career: Find a Way or Make One.

 

At Clark Atlanta University, Reginald was recognized as a National Black MBA Association HBCU Scholar, and he distinguished himself through competitive business case competitions, including a first-place finish and Best Speaker recognition in the Stellantis Graduate Minority Business Case Competition.

 

BEYOND THE BRAND

Reginald's work extends beyond business and entrepreneurship.

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A passionate journalist and storyteller, he continues to contribute to digital media and has served as a review panelist for the National Newspaper Publishers Association (NNPA). His professional and community contributions have earned recognition from organizations and institutions including the City of Houston and the Texas Coalition of Black Democrats, where he was recognized among its Top 40 Under 40.

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His commitment to community has included supporting initiatives such as holiday toy and food drives, as well as organizations including Hosea Feed the Hungry, Boys & Girls Clubs, and the National Association of Black Journalists.

 

THE ART OF LIVING WELL

For Reginald, entrepreneurship has always been about more than building a business. It's about creating experiences.

That philosophy is at the heart of RĒAUX | LUXĒ Candle & Co.

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Founded in 2020, RĒAUX | LUXĒ brings together Reginald's appreciation for luxury, fragrance, design, culture, hospitality, and storytelling. What began as a creative passion has evolved into a lifestyle brand centered around the belief that the spaces we live in should reflect how we want to feel.

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From hand-poured candles to home fragrance and culturally inspired collections, RĒAUX | LUXĒ is an extension of Reginald's creative vision: intentional, expressive, elevated, and unapologetically personal.

 

Because for Reginald, luxury isn't simply about what something looks like.

 

It's about how it makes you feel.

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